We have 11 great potato flavors, and customers have been clamoring for tortilla. For over a year, we worked to develop the four flavors of tortilla popchips: chili limon, nacho cheese, ranch and salsa. They're made with traditional stoneground masa, are gluten-free, and have less than half the fat of other chips.

Everyone on our team shares a couple passions - putting the fun back in snacking, an entrepreneurial spiriting, and the passion for creating an innovative and exciting brand - all of which makes popchips a really fun place to work these days.

We just wanted to do a chip that tasted great, but wasn't bad for you.

We have a broad range of snackers - moms, kids and healthy active people.

Once consumers try popchips, most people really like it and become fans.

I was convinced you were not able to tell a consumer you can have a healthy fried chip or a good-tasting baked chip.

I love fried chips, but they weren't good for you, and I didn't like the healthy options like rice chips.

I knew I shouldn't be eating fried chips, but I'm just not a fan of baked chips, as much as I tried them.

I answer every single e-mail that comes in myself.

There's a deli around the corner from my office where I'd get a bag of chips with my sandwich, and I was hiding them under my sandwich because I was embarrassed. When I had this epiphany that I was hiding the potato chips from myself, I realized there was an opportunity there.